Communication

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Image of George Bernard Shaw with a quote "The single biggest problem in communication is the illusion that it has taken place."

Image of George Bernard Shaw with a quote "The single biggest problem in communication is the illusion that it has taken place."

Communications is strategic and measurable. So why do so many research organisations think otherwise?

The myth that communications isn’t measurable has done real damage. But by rethinking how you measure impact, you can easily demonstrate your value.

Sep 238 min read

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